There's this pizza chain in New Zealand called Hell. The whole idea is to be provocative and shocking, thereby attracting their chosen demographic - cool people who like to push boundaries. Marketing campaigns have included dropping flyers in letterboxes with condoms attached, and billboards like the one below:
Obviously, it creates a fuss, and gives them a whole lotta free publicity.
Me - I'm not a fan. Not so much because of my religious beliefs or anything, although if it were only that Hell marketing campaigns would still probably bug me, but I find it so ironic that we are being urged to be rebellious and cool by giving them money.
I have had Hell pizza once at a friend's house, and it was yummy, but I refuse to spend money on them. Give me open capitalism any day. If I'm going to enrich some fat cat capitalist I'd like them to be quite open about it, thank you very much, and not act as if they're doing me a favour. But at the end of the day I don't really give a toss about Hell pizzas and I certainly wouldn't bother spending time arguing that they're wicked or something...
Until today. I saw this billboard in the newspaper:
Seriously?! They are seriously trying to sell pizza by using Adolf Hitler as a marketing ploy? Give me a break. Some things just should not be used for motives of profit.
Hell Pizza are not evil. They're simply idiots.
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